A Look at the Contribution To Skincare and Beauty In America by Reputed Industries

America is well known for some of its high quality skincare and beauty products. Some of these products have effectively crossed global shores and they are in high demand across the world. In the history of skincare and beauty in the USA, there are some brands like Clinique and The Estée Lauder Companies that have churned out some outstanding cosmetic and skincare products. The brands are known for their quality. One of the big names that have been instrumental in selling these much-loved brands to the global market is William Lauder.

William Lauder is not new to the business of beauty and skincare. He is the son of Leonard and Evelyn Lauder. His grandmother was Mrs Estée Lauder- the founder of The Estée Lauder Companies. In July 2004, William Lauder became the Chairman of the Board of Directors in his grandmother’s company. William decided to bring in many innovative changes in his companies. He devised new strategies and they helped to make certain products grab international attention. He was instrumental in promoting successful marketing and promotional strategies. His leadership skills and vision were really outstanding.

His prime area of focus was to establish and make strong the international presence of primary brands. He took great pains to make strong the distribution channels of the companies he was associated with. He played a vital role in bringing The The Estée Lauder Companies under national and international spotlight. The popular store inside a store was his idea. He was responsible for the launch of Origins. It was here that the store in a store concept was created.

Under him the business operations took a major upswing. This was a great boost to the brands he was associated with. He was a good mentor and motivator to his employees. He was also the primary leader of the international operations for Origins and Clinique. William Lauder gradually went on to become the Chief Operating Officer in 2003 with the sole onus of looking after the international operations of the Company. He was also entrusted with the task of supervising the retail business of the Company as well.

A number of specialty brands flourished under him. The notable one was the “Dramatically Different Moisturizing Lotion” by Clinique. This product went on to become the best selling prestige skin product in America. This was the first anti-aging product launched by the Company as well. The product was a best-seller not only in the USA but also across the globe thanks to William Lauder.

We will be happy to hear your thoughts

Leave a reply

Welcome to Helq – Get the best Help!

helq
Logo
Enable registration in settings - general
Compare items
  • Cameras (0)
  • Phones (0)
Compare